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Edible Blooms Story



From a wild idea in 2005 to a national business today, Edible Blooms is a 100% Australian business owned by sisters, Kelly Jamieson and Abbey Baker.

Don't you love it when you find the perfect gift for someone special? We do too! That wonderful warm buzz was the inspiration behind Edible Blooms back in 2005, and still motivates everything we do today. What started as a small commercial kitchen and an online store has grown to a team of 50 in seven locations delivery daily across Australia and NZ. In fact, Edible Blooms is now Australia's largest network of gift delivery stores - which means we can offer the fastest delivery, all handcrafted daily by our qualified florists. We're awards winning. We're 100 per cent Australian-owned. And we're 100 per cent committed to providing the best customer service you'll ever experience. The result? Pure delight, huge smiles and tears of joy. We love our job...

We are the unique floral experience you can eat.  Edible Blooms are made from the finest chocolate, freshest fruit and are hand made to order.  Our beautiful gift designs start from just $39 and we make them fresh daily in our own company store network with locations in Sydney, Melbourne, Brisbane, Perth and Adelaide.  We can deliver to you today to most metropolitan areas and Australia wide the next business day.  Our NZ partner in Auckland can also deliver across the Tasman for you at and you might also like to check out our beautiful plant gift delivery service at

You might have seen us featured in the current Telstra Business campaign?  We are very proud to tell our story and share how we use technology in our business.  Technology is an important part of creating the very best customer experience for you.  We like to share useful tips with other business owners about things that work well in our business and you can find out more about the Telstra technology solutions we use at  In the campaign, we highlight how we use our online store created by Neto eCommerce, our team management software by Deputy and our invoice processing partner Shoeboxed, as well as other Telstra products such as mobile, wireless and telephone services that are part of our daily communication.



A little more about what makes our team tick:

We love to create.  We wake up in the middle of the night with new ideas for innovative gifts that will help you to send a message that is special and memorable.  If you are the kind of person that puts extra care and thought into delighting your family, friends and colleagues then we are just right for you.


How do we do it?

It all starts with our amazing team.  Our company values are to be Fun, Fresh & Authentic.  This translate into our workplaces with a company verse that goes:


Our daily purpose is to change the way that people send gifts.  

It's the thing that gets us jumping out of bed each day. Every gift that we create by hand is designed to wow and to be memorable. 

What makes us unique?

  • 100% Australian family owned business. 

Since opening our colourful doors in 2005, our national company owned store network make every item you see here online.  Our team is award winning and focused on quality and consistency.  What you see online is hand made locally and exactly what will be delivered for you.  

  • We are fresh.  We are fast.

With a large footprint in every major capital city of Australia, we can be anywhere you can't be.  Fast.  Our gifts are made fresh daily and we guarantee the quality of our service and products.

  • Personalise your gift delivery in 3 easy steps:

1. Select your gift design

2. Write your FREE gift card message

3. Personalise your gift with a custom message on the ribbon, add extra chocolates, wine, or plush soft toys. 

We are passionate about our community

From bike rides for the Cancer Council to a microfinance project in West Timor through Opportunity International, we love to extend the love beyond the doors of Edible Blooms. 

In addition to major projects, we enjoy supporting lots of local community organisations.  Click here to see a big list that we have supported to date.

Thank you for visiting us here at Edible Blooms today.  We hope you will be part of our growing story and we welcome your feedback anytime at or call us on 1300 768 996.

Best wishes,

Kelly and Abbey





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Edible Blooms supports the responsible service and consumption of alcohol with the sale of all gift baskets, chocolate bouquets, flowers and hampers. It is an offence to sell or supply to or obtain liquor on behalf of a person under the age of 18 years.

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